From Perception to Power: Understanding Consumer Behaviour in Africa’s Clean Energy Transition
Adopting renewable energy technologies is vital for Africa’s sustainable energy future. Yet human behaviour, shaped by behavioural, economic, and psychological factors, remains complex. Understanding and anticipating these behaviours is key to creating policies and business models that accelerate clean energy uptake.
Drawing on empirical data, this session will cover:
- How consumers perceive renewable energy technologies
- Behavioural models explaining adoption drivers and barriers
- Practical strategies for influencing decision-making
Join us to discover how these insights can inform policy, guide business innovation, and strengthen community engagement for a just, inclusive energy transition.
